Lecture

Yves Behar, Founder the Design Firm Fuseproject, Speaks on Design and Innovation in Business

Yves Behar, the founder of the design firm fuseproject, speaks on the intersection of design and innovation in business. Renowned for his impactful designs across various sectors, including technology and sustainable design, Behar's insights emphasize the importance of creativity in driving business success. Attendees will learn about:

  • How design can influence consumer behavior
  • Innovative strategies for integrating design into business
  • The role of design in social change and sustainability

This session is ideal for those interested in the transformative power of design in business.


Course Lectures
  • Marketing expert David Aaker presents his latest work, "Brand Relevance," discussing innovative strategies for making competitors irrelevant. As a Haas Professor Emeritus, Aaker draws on his extensive experience in branding to provide insights on how companies can establish a unique market position. Attendees will learn about:

    • The concept of brand relevance
    • Strategies for developing innovative offerings
    • Case studies illustrating successful branding

    This session promises to be an eye-opener for anyone interested in marketing and business strategy.

  • Donald R. Knauss, chairman and CEO of Clorox, shares his insights on leadership and the growth journey of Clorox under his guidance. With a remarkable revenue increase from $4.6 billion in just four years, Knauss discusses the challenges and successes that shaped his leadership approach. Participants can expect to learn about:

    • The principles of effective leadership
    • Strategies for driving organizational growth
    • The importance of culture in business success

    This module is a valuable opportunity to gain insights from a seasoned leader in the consumer goods industry.

  • John Chambers, chairman and CEO of Cisco, shares his expertise on leadership, management, and innovation in the tech industry. His experience leading Cisco, a networking giant based in San Jose, provides attendees with a unique perspective on navigating technological advancements and market changes. Key topics of discussion include:

    • The role of innovation in business success
    • Effective management strategies for technology companies
    • Insights on leading a global organization

    This session is essential for aspiring leaders and professionals in the technology sector.

  • Author Michael Lewis engages audiences with his insights on finance and his acclaimed book, "The Big Short." In this session, he discusses the implications of the financial crisis and the future of finance, exploring whether current business students can effect meaningful change. Topics covered include:

    • Lessons from "The Big Short"
    • The current state of the financial sector
    • Opportunities for future leaders to influence finance

    This module offers a thought-provoking look at finance through the lens of an influential author.

  • Yves Behar, the founder of the design firm fuseproject, speaks on the intersection of design and innovation in business. Renowned for his impactful designs across various sectors, including technology and sustainable design, Behar's insights emphasize the importance of creativity in driving business success. Attendees will learn about:

    • How design can influence consumer behavior
    • Innovative strategies for integrating design into business
    • The role of design in social change and sustainability

    This session is ideal for those interested in the transformative power of design in business.